Jeremy Clarkson of The Grand Tour has tested the Impossible Burger in the past. For those of you who don’t know, the Impossible Burger is a completely vegetarian burger. It contains water, soy protein concentrate, coconut oil, sunflower oil and natural flavours, plus a substance called heam which allows it to sizzle and bleed like a standard beef burger.
“Does that look like a burger?” James asks. “I would say, not entirely. But it does look very juicy, it does look sort of burger-ish on the top.”
He explains, “I’m not tasting it to see if it tastes like beef, I’m tasting it to see if it tastes like a burger experience.”
After taking a couple of bites, he pauses to think. “No, not quite. It’s nice, doesn’t taste like a burger, it’ll do the trick. that’s it.”
Sinking his teeth into another bite he is seemingly enjoying the meal which is accompanied by the usual burger trimmings and sauces.
“It’s a rather odd burger. The texture is a bit like corned beef, bit like a very stiff corned beef hash,” he says.
The price of the burger was on another level, though. Costing £14.50 with the chips – an extortionate price by the way, and more than likely due to it being bought in or around London, it costs £1.50 more than a cheeseburger from the same restaurant.
“It’s alright, I’d have it again,” he concludes at the end of the video. You can watch Jeremy’s reaction to the same burger below.