Jeremy Clarkson’s daughter, Emily, has collaborated with Lovehoney to “Break the Bias” and stop the policing of women’s bodies on social media.
Emily, whose instagram revolves around the independence and empowerment of women, has shared a photo of herself wearing Lovehoney lingerie as they both make the point that “the nipple [still] isn’t free”. To bring the point home further, the photo is shown with what looks like the normal Instagram warning over the top of ‘sensitive content’ but actually states:
“Not sensitive content. This image contains a woman’s body which should be celebrated, not policed.”
Having had photos taken down from Instagram previously as they classed as ‘adult content and sexual solicitation’, Emily has said she is speaking out to give women the power of their own bodies back.
Captioning the photo, Clarkson wrote:
“BREAK THE BIAS!!!! AD! I am SOOOOO excited to be partnered up with @lovehoneyofficial as they take a stand this International Women’s Day against social platforms attitudes towards and policing of women’s bodies.
You might remember just after Christmas I was shadowbanned on here after a series of my old photos were removed for “adult content and sexual solicitation”. They were (though she says so herself) beautiful photos of my body that should not have been deemed “sensitive content”.
For too long this society has policed women’s bodies: why, for example, on a hot day in England will you see hundreds of male nipples and yet women feeding their babies have to do so under layers in restaurant bathrooms? The nipple isn’t free. And we do not have autonomy over our bodies.
It’s time to change the narrative! Which is WHY campaigns like this are so important. Let’s CELEBRATE women’s bodies and their sexuality and give them back their power. We don’t just exist for the male gaze or to be enjoyed in the context of a man. So THANK YOU @lovehoney for being babes and fighting to break the bias! AD #Lovehoney #LovehoneyLingerie #IWD2022 #BreakTheBias”
Clarkson received a lot of praise for standing out with this. One fan commented sarcastically:
“ ‘Sensitive’ aka any female ‘pushing the boundaries’ & ‘crossing the line’ into what is acceptable of males. How dare we”
“I love you and all you stand for.”
A spokesperson for Lovehoney has explained why this campaign is so important to them as well:
“Lots of people we work with have had really positive sexual wellness content taken down because it was considered inappropriate by social media censors, denying the individuals the right to free expression.
“This surge in censorship is impacting in lots of other ways. Google’s new SafeSearch algorithm has had a profound impact on sexual wellness search and stopped thousands of Lovehoney customers from finding our content.”
Lovehoney very aptly shared the campaign on International Women’s Day with many other women including model Naomi Native, disabled model and activist Lucy May Dawson, and anti-diet content creator Katie Budenberg, to name a few.