While many of us refrain from drinking alcohol after a heavy Christmas, Jeremy Clarkson has posted a hilarious video to his lager’s Instagram account to prove that he is indeed not taking part in Dry January.
Only a month or so ago, the Clarkson’s Farm presenter revealed a new lager made from Barley from his very own Diddly Squat Farm. Over the following weeks, he posted a number of promotional videos for what he calls Hawkstone Lager, which he insists is “hard to make, easier to drink”.
Now, he’s posted a new video of himself in his local pub drinking yet another pint of the lager.
“Jeremy, what are you celebrating?” the cameraman asks the presenter.
“Dry January,” he answered back, simply.
He explains to the camera that he’s celebrating it “in the pub” with a pint of Hawkstone.
“I’m going to drink January dry,” he tells us. “Enjoy your Dry January,” he says before taking another sip.
“Drink January dry,” he reiterates.
This is what the official website of Hawkstone Lager has to say about it:
Hewn from the mineral-rich bedrock of the Cotswold Hills and hauled across the landscape, The Hawkstone, a Neolithic standing stone which gives our lager its name has stood for generations, a symbol of perseverance and permanence.
The Cotswold Brash soil in which it rests is hard and unforgiving. But for those who persist, it yields malting barley of unusually high quality – ideal for brewing.
After harvest, our master brewer painstakingly and meticulously combines the barley with select hops, yeast and the purest local water before allowing it to mature for up to 6 weeks, during which time it develops its distinctively clean flavour.
Hard to make — easy to drink.