There was a segment of Conversation Street when discussing the upcoming Ford F-150 hybrid where Jeremy mentions that the marketing point for the battery would be portable power. Rather than market it as a hybrid vehicle in order to improve fuel consumption, we all laughed along as Jeremy read off reasons like keeping your beers cool.
Only it wasn’t a joke. It turns out that Ford is indeed marketing the hybrid F-150 as a normal truck with a massive portable power supply. Evidently, we’re all so concerned about our image here in the States that you can’t even make a car that gets considerably better mileage than the normal version.
The hybrid F-150 is planned to hit the roads by 2020, and will attempt to meet the industry-wide target of 54.5 MPG average, though with the current administration, that figure could be moot. With that in mind, how can Ford market a hybrid pickup to a population that simply doesn’t care?
Portable power. The battery won’t just power the electric motor, it will be able to power pretty much anything you plug in. Jeremy joked about a miter saw and beer cooler, but that’s exactly the sort of thing it would work on.
Then you have the most important factor: you won’t have to admit to buying a hybrid because you’re worried about fuel consumption. You can laugh at your friends when they can’t operate an entire workshop from their cars. Manhood still intact.
DON’T FORGET TO GRAB YOURSELF SOME PNEUMONIA!