The holidays are notorious for being a slow news cycle and it seems like the editors at The Guardian, The Independent and especially BBC News must know this as they have waited until the first working day after the holiday (4 days after the episode premiere) to fill their headlines with controversy around Richard Hammond.
Look at BBC News and the leading story for their “Top News” section. We have other things in the world happening, but this is what the BBC wants to lead with today:
My issue isn’t with the comment, since it can all be agreed that it was a joke that just didn’t work and if anything, Jeremy Clarkson called Hammond out on the spot, so that’s where it’s at. Plus, it seems the “backlash” many are talking about are just a few tweets on Twitter, which was expected from a comment like this on a platform like The Grand Tour.
But now, the BBC seems to be leading the charge to use this opportunity to build a momentum of controversy against the Grand Tour. Is it because The Grand Tour is taking away their viewers and they’re desperate to stop the bleeding?
We all know Jeremy Clarkson has been taking his digs at the beebs, but for a media company that has the rich history of the BBC, you would expect a little bit more from them.