It’s been 62 years with plenty of changes, facelifts and success. But February 27 2020 marks the end of the Chevrolet Impala. Goodbye old friend, the market, unfortunately, won’t miss you.
The name was birthed from the Bel Air in 1958 where it became the moniker for the top of the range. Soon after it became its own model, and until 1985 was a popular car for the brand. It disappeared for a few years, but in the 1990s returned as the higher performance Impala SS briefly and was brought back at full pelt from 2000 to the present day.
“Just as the Impala evolved over the years, the market has shifted dramatically and demand for sedans has declined and we adjusted to meet customer needs,” The Detroit News heard from Steve Majoros, vice president of Chevrolet marketing.
The Impala was being built at the Detroit-Hamtramck Assembly plant, but after a large investment of $2.2 billion from GM, this plant will be the company’s new hub for producing electric cars, including the new all-electric GMC Hummer. The final year of the Impala saw its base LS trim being dropped and therefore a price increase of $3,600. Unfortunately, this led to a sales drop of 20.5% in 2019 to only 44,978 units.
While the Impala name may be revived in the future, for now we say goodbye to the trusty sedan. We’ll leave you with our favourite detailer, Larry Kosilla at AMMO NYC, taking care of his Impala. No, you’re crying!