The car commercials during the 2020 Super Bowl were plentiful, including advertisements by automakers Hyundai, Kia, Jeep, Genesis, Audi, GMC, Toyota, and Volvo. One ad in particular that stood out was titled “The Heist” by Porsche, which featured the new Taycan Turbo S EV. The commercial, set at the Porsche Museum in Stuttgart, Germany, takes viewers through a Porsche-filled car chase. Museum employees all get to choose their own Porsche vehicle to chase the stolen Taycan.
While having a bit of fun pursuing the Taycan around town, museum employees then take turns being the “bad guy” in the Taycan and the chase continues.
Want your own turn at being the bad guy in the Taycan? You’re in luck…Porsche’s “Taycan Heist” sweepstakes is going on now. Grand prize winners get a 5-day, 4-night trip for themselves and a companion to Stuttgart, plus a private tour of the Porsche Museum, including dinner.
The driving experience supposedly provides a closed course driving experience, which we assume is in a new Taycan, to “relive the thrill of The Heist”. Two additional First Prizes will be awarded to a winner that includes your pick of a Porsche Driving Experience at either the Porsche Experience Center in Atlanta, GA or Los Angeles, CA. The approximate retail value for the Grand Prize is $11,120 and around $3,750 for the Porsche Driving Experience winners.