Modern companies need to use social media these days. There’s no way about it, use Facebook, Twitter, Instagram etc, or your business will rarely get off the ground. But sometimes this communication with customers can be a bit too easy. It’s so easy to say the wrong thing, or post the wrong photo. And this is exactly what Mercedes Benz has done on their Instagram page.
The brand has come under legal issues after posting a photo of the Mercedes G-Wagen. Looking at the photo you wouldn’t think anything of it, but the murals in the background were created by artists, and these artists don’t want their work being used in promotional media for a company.
They’ve threatened to sue Mercedes, but the German company has retaliated by suing them back to get approval by the courts to use these images, which were originally posted in January 2018.
U.S. District Judge Avern Cohn has said the murals have ‘a uniqueness’ and are ‘entitled to protection’ because of this. Lawyers have also stated that Mercedes is only trying to intimidate and bully them.
James Lewis, one of the artists, told the Free Press that the fight “could have been avoided if Mercedes hadn’t been so arrogant.”
Let us know what you think should happen in the comments, and we’ll update you as the situation unfolds.