Ralph Gilles, Head of Design at all things FCA, has posted a render to his Instagram account hinting at the future of Dodge and its design language. Like almost everyone else across the globe, him and his team are self-isolating and working from home, but this hasn’t slowed them down.
He explains in the caption that they’re still having “virtual design reviews”, and while he vows to “NEVER show future product on social media”, he’s making a slight exception with the following render:
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We are still having virtual design reviews while we self isolate & work from home… While we are NEVER to show future product on social media. I have made an exception this time as this experimental design of a #Dodge of the future fell on the cutting room floor…because the designer decided to make the yellow spoiler guards a permanent part of the theme. We had a really good laugh about it though! #fcadesign
This design was rejected, and therefore sharable, for one simple reason: “Because the designer decided to make the yellow spoiler guards a permanent part of the theme.”
Obviously they’re having a laugh over the latest design trend of keeping the yellow splitter protectors that come with new Dodge models, but this design also gives us an indication of where Dodge design could be going in the coming years with narrow headlights, a shark nose-style front bumper, and squared-off lines that run down the whole side of the car. Of course, take this with a pinch of salt.
So, do you like it? Let’s start a discussion in the comments about what you want to happen to the Charger and Challenger over the coming years, as they’re both in need of a refresh. Go for it, gang…