The BMW 4-Series‘ front grille has caused divided views but despite its divisive appearance, the German automaker is keeping it. And now, BMW’s Head of Exterior Design Christopher Weil is not bothered if customers opt to modify the front exterior of the car, including the kidney grille.
In a recent interview with representatives of the Australian media before the local launch of the latest 4-Series, Weil disclosed that BMW aimed to further separate it from the 3-Series and to give it its own distinctive look.
“We wanted to divide the 4 Series more from the 3 Series… they were very much the same – let’s say in design expression, and now we wanted to split up the characters,” Weil disclosed to Cars Guide.
“The 4 Series, in our aim, should be more expressive, more progressive, and also more elegant than the 3 Series. They are two different cars addressing two different sorts of customers, that was the aim whilst designing the car,” he furthered.
In defence of the car’s enlarged kidney grille, Weil said the photos did not do any justice to this peculiar feature of the 4-Series. But if seeing it in person does not satisfy the customer’s taste, it does not bother him if the customers modify it.
Weil on his openness on modifying his design:
“I like the idea of customizing – we see it in the motorcycle world, there’s a lot of customizing – and if people think ‘we can tune a car, we can make it different’ or they’re kind of styling the car to their own personality even more, of course, they should do it.”
The Head of Exterior Design added:
“We have certain offerings at BMW – they are very expressive pieces – or you can even put on the aftermarket (parts), and great wheels and stuff like this, but even if people go somewhere else and customize the car, it’s fine with me, I think it’s cool.”