Mansory has been modifying cars for years now, with their main objective being to make the premium luxury cars of the rich, even more premium and luxury. The new Rolls Royce Phantom is about as premium and luxury as one can get, so it’s no surprise they’ve taken their time to craft something spectacular. But is it really truly beautiful, or just plain ugly?

The exact price of this Mansory kit hasn’t been revealed yet, but looking at past patterns it will more than likely be close to £700,000. Pocket change for the wealthy individual who will eventually buy it, I’m sure.

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Where there’s money, there’s changes that can be made, so Mansory offer an upgrade to the performance of the car in the shape of increasing the output of the twin turbocharged V12 from 563 bhp up to 602 bhp. A welcome increase to propel the cumbersome brute.

Introduced to the exterior of the vehicle are plenty of carbon fibre panels which add muscular hints to the front and back of the vehicle, as well as an overall wider stance. And no modified car would be complete without a sports exhaust system – a dual setup on the Phantom.

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But is this really an un upgrade, or do you want it to go away to never be seen again. Let us know below.