AMC, or American Motors Corporation, had an interesting start to life. Launching in 1954 after Nash-Kelvinator Corporation merged with Hudson Motor Car Company, their aim was to take the fight straight to the three big cats of American cars: Ford, GM, and Chrysler.

While they produced some iconic vehicles such as the Gremlin (above) and the first true American crossover known as the Eagle (below), they never truly grasped the market, and because of this, met its demise in 1987. Before this, though, they produced the AMC Javelin.

It was 1967 and the mundane Javelin was hitting the roads. It was hit by mixed reviews, but 50 years later and a makeover from The Ringbrothers, it’s back and looking more spectacular than ever. As seen in the 2017 SEMA show, the front overhang has been shortened, wide-arches moulded either side over the side exhaust exits, and a host of vents, lines, and decals to make the car look truly mean in your rear-view mirror.

But the real magic is below the bonnet where a 4.5-litre Whipple supercharged Hellcat V8 sits, producing  what must be close to a four-figure level of horsepower. And The Ringbrothers insist that it’s about as ‘de-tuned as you can get’.

While some may think this is over the top, the ideas and skill that went into producing this certainly deserve our admiration. And let’s not forget that unhinged projects such as this will shed some light on the usually overlooked AMC brand.