It’s a smell that we all adore: the smell that signals the purchase of a brand spanking new car. Sit inside your new car and you’re welcomed by a smell that many companies have tried to replicate, but to no avail. We even fight to keep it by restricting food to outside the vehicle, vacuuming at least once a week, and by minimising the time that the doors and windows are open.
But it turns out the people of China don’t like it like we do. They in fact, hate the smell. Analysts at JD Power report that it’s the top complaint from Chinese car owners, sitting above the complaint that new cars to hit their advertised fuel efficiency.
Unfortunately for us, the Chinese car market is growing so rapidly that Ford are taking action straight away to minimise the new car smell. Now, this is where it gets unbelievable. Ford has employed 18 people to sniff out these smells and identify what’s making them. then Ford will adopt a new baking technique to remove these smells during the production process.
This baking method will neutralise the new car smell, which actually comes from the glues and noise cancelling materials used in the interior. The smell eventually dissipates anyway, and usually leaves a thin greasy layer on the inside of the windscreen.
Hopefully this doesn’t spread through other manufacturers, and hopefully it will only occur for the Chinese market, but let’s not hold our breath.
Will you miss the new car smell? Tell us in the comments!