The rugged terrain of going from the yacht to the clubs to the golf courses demands the toughest of the tough. There’s nothing like a oversized SUV to add to your convoy, so that the red carpets tremble upon arrival!

With the Lamborghini Urus crossover SUV expected in 2018, the guys over at LamboCars.com must have been thinking the same thing I was thinking of last week – How can you charge a super high premium price for a luxury SUV?

Urus 6x6

Photo Credit: Mark Smeyers of LamboCars.com

Well, the first thing you should do is take a look at Mercedes and what they did with the G Wagon series to figure out how to milk make the most money from the luxury SUV demographic of buyers.

What better way than to watch Richard Hammond’s review of the AMG 6×6:

Lamborghini will have to test their engineering prowess to match the perfect blend of power, beauty, technology and did I say . . . POWER?

Can they do it? Maybe.

Lamborghini Urus Concept

Photo Credit: Wikipedia

The whole point is watching them try, much like the Chelsea Truck Company taking a Land Rover Defender and creating the Flying Huntsman 6×6:

 

%d bloggers like this: