Here’s what I don’t get; Ferrari already has the FF. Sure it’s not really an SUV or wagon or anything, but it essentially serves the same purpose and has the extra seats and space to boot. So why do we need the Ferrari version of the Lamborghini Urus?

Now granted, the Urus is a pretty sweet looking car and I’m sure whatever Ferrari’s design is will look fantastic as well, but making a Ferrari (or Lambo, for that matter) SUV is absurd. For starters, no one paying Ferrari prices will be using the car for any “utility” purposes. People with actual utility vehicles like Jeeps and Range Rovers barely ever use them as any other than a grocery getter, so what gives?

Ferrari CEO Sergio Marchionne all but confirms the SUV project:

“It will probably happen but it will happen in Ferrari style…That space is too big and too inviting and we have a lot of our customers who will be more than willing to drive a Ferrari-branded vehicle that has that king of utilitarian objective.”

This comment certainly does not 100% confirm that Ferrari is making an SUV, but with competitors like Lamborghini’s Urus, Aston Martin’s upcoming DBX crossover, and even Rolls Royce’s future “all-terrain, high sided vehicle,” I suppose it does make sense for Ferrari to join the competition.

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